Case Study: Pizzarova
I’m a Somerset ‘boy’ now and a couple of years back I fondly remember devouring one of the Pizzarova garlic breads, served from their iconic Landrover, on a grassy meadow in Bruton.
They are all grown up now with bricks and mortar sites in Bristol, replete with awesome neon wall art, on the Gloucester Road and in the heart of everything at the bottom of Park Street. Whilst the Pizzarova crate has found a permanent home, along with a whole host of other fabulous independent businesses at Wapping Wharf, right next door to the M-Shed. Cozy, with blankets and fairy lights in the Winter, rocking and buzzing in a suntrap by the harbour side in Summer.
The sites are bright, modern, accessible and easy. The staff are a bunch of hipsters who genuinely seem to enjoy being there and swap freely between front and back of house roles. Plus and most importantly the pizzas rock, the 70-year old sourdough starter playing a starring role.
More Wine supplies the BIB (bag in box) and can wine to Pizzarova, which is in keeping with their simple but considered offering. The wines are from our BIB wine specialist partner Cellier de Chartreux, located in the Southern Rhone near Avignon.
Cellier de Chartreux are a co-operative formed in 1929 and their Instinct range of BIB wines is exclusively available from More Wine in the UK. All grapes are sourced from the co-operatives own growers and show great typicity of the region. A lively fresh white from Grenache Blanc, Clairette and Bourboulenc; a pale fruity and dry rose and a well bodied, full flavoured dark cherry red from Grenache, Syrah and Cinsault. The maître de chai creates this range with a tremendous amount of patience and know how. The wines are great for by the glass or carafe and are very drinkable at 12.5% ABV. The Instinct range is listed at £65 ex VAT per 10 litre BIB, equivalent to £4.88 per 750ml prior to scale discounts.
In addition to supplying a white and a red by the glass and by the carafe, More Wine also sends in Quello our single serve can of naturally sparkling wine. Fizz in a tin. Quello is produced in Italy and it's a blend of Trebbiano and Pagadebit grapes. Completely naturally fermented, it was the first wine in a can in UK, Sweden and now Finland. It's also available in France and Netherlands.
According to Victoria Moore’s Telegraph wine column…’there is no doubt wine in a can has become A Thing.’ Going on to state that according to Neilsen sales in this format have risen in the UK by 263% in the last 3 years. Single serve, lightweight, quick to chill, easy to recycle and with a packaging weight of a tiny 15g, can wine just makes sense. Quello is a perfect aperitif or a great cocktail base; straight from the can or in a coupe. You decide.